作者：Dean Takahashi

网络游戏正面临着一轮历史复兴。应用分析企业App Annnie数据显示，Google 苹果itunesplay App 在Store中，游戏应用创造的利润呈增长趋势。

游戏市场和移动设备制造商也将宝藏押在这一领域，希望根据在线游戏获得丰厚的利润。虽然智能机和平板电脑平台在整个游戏行业仍只占利润的一小部分，但应用程序 12月Annie收集的数据足以说明网络游戏的发展前景相当光明。

iOS App Store游戏的利润仍然是谷歌 Play的五倍，但后者的游戏利润也在增长。事实上，韩国市场的游戏利润大多来自谷歌 Play；iOS游戏在日本市场的利润仍远远超过谷歌 Play，在英国、中国、澳大利亚、加拿大、德国、法国、俄罗斯和意大利也是如此。但与苹果App相比 Store，Google Play的游戏利润比例仍然高于前者。

Google Play市场

在游戏应用中，Google Play利润最高的三个市场是日本、韩国和美国，它在12月创造了四分之三的谷歌 Play游戏盈利。

与其他中国相比，这三个市场的用户在游戏中的投资比例也相对较高。从12月的数据可以看出，韩国谷歌 95%的Play利用来自游戏的利润，日本谷歌 Play88%的利润来自游戏，美国市场的比例是76%。

Google 在Play中，游戏在所有应用程序注册中占20%至40%。街机、姿势、休闲游戏创造的利润占近三分之二。其他更受欢迎的游戏类型包括头脑&益智游戏，纸牌&博彩游戏、体育游戏、赛车游戏。在韩国和日本市场，头脑、益智和休闲游戏更受欢迎，而在美国和澳大利亚，纸牌和赌博游戏更受欢迎。

日本玩家的利润更高，Google Play在日本市场的支付转化率排名第一。在游戏分类方面，纸牌和赌博游戏的支付转化率最高。

Google在12月 Play，Faceboook是注册量第一的应用发行商、NHN、Rovio、谷歌、GO Launcher；Google是日本和韩国的游戏发行商 Play收入榜占据主导地位，利润在前端的开发商包括NHN、DeNA、GungHo Online、GREE和Colopl。

在游戏分类方面，Google12月 前五名的Play收入分别是GungHoo Online旗下的《Puzzle & Dragons》、NextFlor旗下《Dragon Flight for Kakao》、NHN的《Line Pope》、SundaytozSundaytoz《Anipang for Kakao》一款来自Patistudio的休闲游戏。值得注意的是，这五部热作都来自日韩企业。

在美国市场，Google Play收入前五名的游戏分别是Dena《Rage of Bahamut》、DeNA的《Blood Brothers》、Ateam《Dark Summoner》、Playtika的《Slotomania》以及Dragonplay《Slot City》。

iOS App Store市场

App Annie在12月份发现美国和日本市场创造了iOS App 超过一半的Store利润。

iOS App Store市场

App Annie在12月份发现美国和日本市场创造了iOS App 超过一半的Store利润。在这个应用商城中，亚洲游戏利润的比例处于领先水平。中国iOS App Store的表现是最典型的，80%的利润来自游戏，其次是日本、澳门、新加坡和加拿大。

日本iOS App 其次是瑞士、澳大利亚和新加坡，Store的支付转化率最高。在游戏分类方面，扑克游戏在iOS应用商城的支付转化率最高，其次是角色扮演手机游戏、赌博游戏及其策略游戏。

在iOS平台上，苹果和谷歌是12月的应用程序 Store注册量最大的发行商，其次是EA(有958款)、Rovio(28种应用)及其迪士尼(199种应用)。但在利润方面，EA排名第一，Supercellll排名第二、Gameloft、GREE、GungHo Online，其他进入前10名的企业也包括Zynga、Kabam、NHN、Square Enix和Rovio。 在游戏领域，《Clash of Clans》这是第四季度iOS平台盈利榜首的作品，12月仍被称为冠iOS平台，二是EA游戏《The Simpsons: Tapped Out》、日本GungHo Online《Puzzle & Dragons》、Supercell《Hay Day》、King.com的《Candy Crush Saga》。

美国iOS App 在Store中，Supercell利润位居榜首。《Clash of Titans》、EA的《The Simpsons: Tapped Out》、Supercell《Hay Day》、Backflip Studios《DragonVale》、Kabam《Kingdoms of Camelot: Battle for the North》。

市场容量相对较小

但是移动应用的产值还是比较小的。

市场容量相对较小

然而，移动应用程序的产值仍然相对较小。EA财务报告强调，过去三个月企业总收入为12亿美元，但网络游戏利润仅为1亿美元，同比增长18%。EA曾指出《The Simpsons: Tapped Out》IOS游戏收入榜第四季度排名前列，数字游戏利润达到2300万美元。一款主机游戏的销售额可能达到数亿美元。（

本文为游戏邦//gamerboom.com编译，拒绝所有不保留版权的转让，如需转载，请联系:游戏邦

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Gaming consumes a great share of dollars spent on the Google and Apple app stores

Dean Takahashi

Mobile gaming is hitting its renaissance. In both the Google Play and Apple iTunes app stores, the percentage of money spent on games out of the total amount spent on apps is increasing, according to ytics firm App Annie, which released the data this week at the Mobile Gaming USA East event in New York.

The gaming industry and mobile device makers alike are putting their hopes in mobile games as the rocket to vast profits. While artphone and tablet revenues are a all slice of the overall game market, the growth rates based on data from December are gathering momentum. Evidence collected by App Annie in December suggests that mobile gaming nirvana is not so far away.

The iOS app store continues to generate five times more revenue from games than Google Play, but Google Play is growing. In fact, in South Korea, the money spent on games is almost entirely on Google Play. In Japan, iOS is significantly bigger than Google Play. Apple generates more game revenue than Google Play in the United Kingdom, China, Australia, Canada, German, France, Russia, and Italy. Still, Google Play earns a higher percentage of its revenue from games compared to the Apple iOS app store.

“What was very telling was that December was the biggest increase we have ever seen for iOS, driven by device sales and promotions,” said Oliver Lo, vice president of marketing at App Annie, in an interview with GamesBeat.

Google Play gaming grows

For games, the top three countries generating revenue in the Google Play store are Japan, South Korea, and the U.S. Together, they drove about three-fourths of the Google Play games revenue in December, said Lo.

These three countries also spend a higher percentage of app money on games than any other country. In data from the month of December, South Korea’s Google Play app revenues are 95 percent based on games. Japan’s Google Play app revenues are about 88 percent based on games, and the figure for the U.S. is 76 percent.

With Google Play, the percentage app downloads from games ranges from mid-20 percent to low-40 percent figures. Arcade, action, and casual games make up close to two-thirds of game revenue. Other popular categories in descending order are brain and puzzle games,cards and casino, sports, and racing. South Korea and Japan skew toward brain, puzzle, and casual games. In the U.S. and Australia, the more popular categories are card and casino games.

Japanese gamers are big spenders. With Google Play, Japan has the highest games revenue-to-download ratio by far. As a category, cards and casino games have a high revenue-to-download ratio.

On Google Play, the top app publishers in December in terms of downloads were Facebook, NHN, Rovio, Google, and GO Launcher. Japanese and South Korean game publishers dominate the revenue rankings for Google Play. The top revenue producers worldwide were NHN, DeNA, GungHo Online, Gree, and Colopl.

For games, the top revenue generators on Google Play in December were GungHo Online’s Puzzle & Dragons, DragonFlight for Kakao by NextFloor, NHN’s Line Pope, Anipang for Kakao by Sundaytoz, and a casual title from Patistudio. Of these top five, all were from Japan and South Korea.

“We’re seeing reverse globalization, where Japanese and Korean companies are dominating the store,” Lo said.

In the U.S., the top revenue generators among games on Google Play were DeNA’s Rage of Bahamut, DeNA’s Blood Brothers, Ateam’s Dark Summoner, Playtika’s Slotomania, and Dragonplay’s Slot City.

iOS app store gaming stats

App Annie found that the U.S. and Japan contributed over half of the total revenue for the iOS app store in December. Asian countries lead the way in percent of revenue coming from games on the iOS app store. China has more than 80 percent of its iOS app store revenue coming from games. It is followed by Japan, Macau, Singapore, and Canada.

Japan has the highest games revenue-to-download ratio on the iOS app store, followed by Switzerland, Australia, and Singapore. As a category, card games have the highest revenue-to-download ratio in the iOS app store, followed by role-playing games, casino games, and strategy games.

Apple’s store is still the cream of the crop, earning 350 percent more revenue than Google Play, and growing more in absolute dollar figures than the upstart Android store.

On iOS, Apple and Google are the top app store publishers in downloads during December. They were followed by EA, which had 958 apps, Rovio, which had 28 apps, and Disney, with 199 apps. But in revenue, EA was No. 1 in December, followed by Supercell, the Finnish publisher of Clash of Clans. It was followed by Gameloft, Gree, and GungHo Online. The rest of the top ten included Zynga, Kabam, NHN, Square Enix, and Rovio. When it comes to games alone, Clash of Clans was the top worldwide revenue producer on iOS for each month in the fourth quarter. It remained No. 1 in December, followed by EA’s The Simpsons: Tapped Out, Puzzle & Dragons by Japan’s GungHo Online, Supercell’s Hay Day, and King.com’s Candy Crush Saga. And in the U.S., the top revenue generators among games in the iOS app store were Supercell’s Clash of Titans, EA’s The Simpsons: Tapped Out, Supercell’s Hay Day, Backflip Studios’ DragonVale, and Kabam’s Kingdoms of Camelot: Battle for the North. Putting mobile gaming in perspective The amount of money associated with mobile apps is still relatively all. Electronic Arts reported $1.2 billion in revenues in the last three months of the year. But mobile games accounted for only $100 million of that amount. That was up 18 percent from a year ago. And EA said that EA said that The Simpsons: Tapped Out was a top-grossing game on iOS in the quarter, generating $23 million in digital revenue. By comparison, a top hit on the consoles can generate hundreds of millions of dollars in sales. Lo said that App Annie gathers its data using its ytics that are embedded in 180,000 apps. On top of that, it correlates this data with the top rankings lists published by Apple and Google.（source：venturebeat）